Poor Bob.
He probably doesn’t mind at all, but he’s gone from a surfer dude, to being a competition ringer at the first Fest and thereby a momentary Sportsmart employee, thence to a OGS employee, to a house-sitter, to a flunky for an egomaniac with a budget… while being a house-sitter again. It can’t be a calming turn of fortune. Fortunately, Bob supplies his own calm. ‘Til he’s crushed under a kid flyin’ around on a skateboard.
Bob’s my hero.
Advertising doesn’t really have ‘logic’. It has ‘fallacies’.
I was taking a logic course, and a marketing course at roughly the same time back in college.
Turns out that the list of fallacies that automatically render a logical argument invalid… is very, very similar to a list of the most popular sales techniques in advertising.
I’ve tried to take a moment and think if the agency that wants Paste to demonstrate how tough their phone cases are is using a fallacy, but… dang it, I don’t think so. Owning a Slobberknocker phone case will protect your phone even if some kid on a skateboard lands on it. That’s a message I can get behind.
Discuss.
I saw a bear strip a ‘Lifeproof’ case off a phone once.
Cracked and peeled it like a banana with a single move.
The phone still worked after the zookeepers lured the bear to the other side of the enclosure and scooped the phone out of there.
I guess the case did its job, right?
Yay, Lifeproof!
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