Advertising doesn’t really have ‘logic’.  It has ‘fallacies’.

I was taking a logic course, and a marketing course at roughly the same time back in college.

Turns out that the list of fallacies that automatically render a logical argument invalid…  is very, very similar to a list of the most popular sales techniques in advertising.

I’ve tried to take a moment and think if the agency that wants Paste to demonstrate how tough their phone cases are is using a fallacy, but… dang it, I don’t think so.  Owning a Slobberknocker phone case will protect your phone even if some kid on a skateboard lands on it.  That’s a message I can get behind.