Advertising doesn’t really have ‘logic’. It has ‘fallacies’.
I was taking a logic course, and a marketing course at roughly the same time back in college.
Turns out that the list of fallacies that automatically render a logical argument invalid… is very, very similar to a list of the most popular sales techniques in advertising.
I’ve tried to take a moment and think if the agency that wants Paste to demonstrate how tough their phone cases are is using a fallacy, but… dang it, I don’t think so. Owning a Slobberknocker phone case will protect your phone even if some kid on a skateboard lands on it. That’s a message I can get behind.
Discuss.
Can we agree that Bob *is*?
Bob thinks, therefore he is?
Well . . . MOST of the time, Bob *is*, but we HAVE seen that, occasionally . . . Bob *isn’t*.
The failure of Syllogistic Logic:
God is love.
Love is blind.
Stevie Wonder is God.
Now we know where Bob goes when he suddenly disappears…back into his bottle. Maybe Barbara Eden is in there too.
That would explain a lot.