The Farmer’s Market people know who their customer base is, and it isn’t someone who’s trying to win a race.  Cowboy-Hat-BBQ-Sauce-Man will tell ya, you play to the people who are peddling by and see your county-famous tomato-based banana-pepper marinade and grilling sauce who are gonna slow down long enough to make a purchase.  You gotta wait until those hot, tired, sweaty, defeated folks ride by before you’ll sell a few quilts or gourd bird houses or organically farmed leeks and pickled peas.

And WE know that very few of the bikes will have baskets, and very few of the racers will have wallets.  So we’ll have to wait until the Farmer’s Market people discover that for themselves.