So, twice now, I’ve committed to a big bike purchase.  Both times, I had to look hard at SURLY bikes really carefully… you know, ’cause they had what I…NEED.

And I ran across this article on their site a while back and archived it, wanting to share.  And now, I share.  It’s funny.  Maybe I think it’s funny just because it takes bad advertising choices to task. Maybe I like it because the comments that the image received prove that there are people- like me and, I think, you- who know better than to believe ANYTHING and advertisement tells us.  I’m neck deep in advertising and I see bad choices now and again.  Mostly on the down-and-dirty TV ads that tend to run first thing in the morning or late in the evening.  Feel free to comment below on your favorite rotten ad.

And if you’re in the market for a high-end bike.  Look at Surly.