Advertising doesn’t really have ‘logic’. It has ‘fallacies’.
I was taking a logic course, and a marketing course at roughly the same time back in college.
Turns out that the list of fallacies that automatically render a logical argument invalid… is very, very similar to a list of the most popular sales techniques in advertising.
I’ve tried to take a moment and think if the agency that wants Paste to demonstrate how tough their phone cases are is using a fallacy, but… dang it, I don’t think so. Owning a Slobberknocker phone case will protect your phone even if some kid on a skateboard lands on it. That’s a message I can get behind.
Discuss.
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