I like to think about all the kids who work like crazy to hone their skate or bike skills in the hope that they can become sponsored. It’s a little like the OLD cartooning dream- “be really good and they’ll SYNDICATE you.” That was never as true as everyone thought it was, and it’s less true now. I wonder if the bike companies and skateboard companies are having the same trouble as syndicates and newspapers? Prob’ly not. I think the world of Kids&Wheels lends itself to the web paradigm a little better… don’t you?