Clem knows the use of some good adjectives.  It takes some doing.  You can’t just throw “awesome” or “spooky” in there, and try to do the job.  You gotta go all Lovecraftian on folks and let the words ooze into everyone’s ears…

and send them to their tents, wishing there were doors… and furniture to pile against those doors… and electricity for some nice light fixtures to turn on and drive back the night.  But, y’know… TENTS.  Oh, well.