It’s an advertising strategy (also a logical fallacy, the list of ad strategies and the list of things that aren’t admissible in a logical argument are very similar) to dangle a hero figure in front of someone to get them onto your wavelength.  Hopefully, a few of you could be talked into taking a whitewater trip solely because that particular river is Hubris’ favorite.  I have big plans to one day allow, for a considerable fortune, some very hip company the use of Hubris’ likeness to lure people into dangerous outdoor pursuits.  It’s logically fallacious, and a darn good-ish and nearly guiltless business model. Right?